Organic SEO is simply providing content of value about the subject matter to your visitor. There are ways to enhance the information that allows the search engines to better understand and therefore rank the information in regard to competing web pages. But it always comes back to how well you present the information.
Organic and Natural SEO is the only way to go that ages well, trust me.
Every web page has two audiences. One is the person who may be searching for information on whatever subject matter appears on the web page, the other is the search engine (in the form of a spider software program) trying to determine the subject of the web page and rank it according to other similar content web pages.
The human side of the equation is visual and involves everything from colors, graphics, music, to layout. The search engine side is looking for specific information to index under appropriate subject matter and rank according to many different aspects of the content.
So the key is to understand that you are serving up information to both entities and balance your methods to provide the best case scenario for both. The visitors don’t see many of the items that the search engine spiders see, but all information needs to be relevant to the main subject matter regardless of audience.
If you design for your visitors, probably you are doing good organic SEO
The Organic SEO aspect comes into play in that if you design the page properly for the visitor, the search engines will also be able to read and discern the information too. As an example, the title of the page or the headline is important for both audiences. When you put the title in bold type and different color, that brings attention from both the visitor and the search engine spiders.
So a good strong and easy to understand title or headline is important. In order to help the visitor and the search engines understand the topic or subject matter, sub heads may also be used. You can use the visual side with size and color for the visitor, and designate HTML tags such as H1 or H2 (tags are use by number to indicate importance) for the search engines.
Focusing on important and relevant terms of the subject matter in the main copy areas helps the reader and the search engines to understand your message and subject. Once again if you use font variations like italic or bold, this draws attention to specifics.
Even the naming of the page (file name like subject.htm), elements within the web page, such as graphics and illustrations, should also have appropriate names that coincide with the subject matter. There is an HTML tag called “alt text” that will display if your mouse passes over the graphic, photo, or illustration that can also have information directly related to content and the item (like putting in the machine name of the picture of the machine).
Quality content is the king of organic SEO
All of these Organic SEO methods contribute to experience of the visitor and make it easy for the search engine spider to better interpet the subject matter. Presented in a natural way to better communicate the subject matter to both sides of the equation.
Think of it as writing a Term Paper, using a natural flow of information to inform and describe your content. Although you don’t need to be as formal as you might be in a Term Paper, many of the elements used could be adapted to a will thought out and written web page.
So when you apply the methods of Natural SEO, the first version of any web page should be created based on communicating the information and have an organic flow. Using common visual and designated HTML tags to reinforce your information is important. Once you are satisfied with the content and organization you can go back in and edit for specific aspects.
There are some standard meta tags (meta tags are in the HTML Head section) that help you communicate with the search engine spiders, and properly display your web page in the search engine results. Here’s an example of what a standard Head section will look like to a search engine spider (this area is not visible to visitors):
<TITLE>Your Web Page Title</TITLE>
<META NAME=”keywords” CONTENT=”Keyword 1, Keyword 2, etc“>
<META NAME=”description” CONTENT=”This is the description of the page.“>
<META NAME=”ROBOTS” CONTENT=”ALL“>
The search engine spiders review the information to help them better understand the different aspects of your web page. and compare to other similar web pages. I won’t get into a deep discussion here about the importance or ongoing discussions of how relevant these tags are to the search engines but suffice to say it’s a good idea to make sure you not only have them, but they represent accurate information.
The examples listed above not only help the search engines, two are also displayed when the search engines list your web page in the results. So when you come up under a specific search, here’s how they look on the page:
Your Web Page Title
This is the description of the page…
www.yourdomain.com/tags/your_web_page.htm - 33k - Cached - Similar pages
There are also more tags like the Robots tag above to tell the search engines specific information. Tags like No Index, no follow can be used for pages you don’t want indexed or displayed in search results. The Keywords tag is more for you to track keywords than the search engines these days.
One of the best sources to learn more about Meta Tags and HTML is the W3.org website here: http://www.w3.org/TR/REC-html40/struct/global.html. They set the standards and give a pretty good explanation of all HTML elements.
For our purposes in Organic SEO, the title, description, keywords, alt text, and file naming are the most applicable. The key is to combine both the visitor and search engine attributes in presenting your information in a clear and concise manner.
Make it as easy to understand as possible for both audiences. Don’t go overboard on either side of the equation and keep it both interesting and informative. Stay on subject and follow through with the proper HTML tags and conventions. That’s what Organic SEO is all about.